With 15 years of industry experience from major global omnichannel retailers and leading pure play e-tailers including Net-a-Porter and H&M, Anna Heneback's broad knowledge of ecommerce management ranges from sales planning through to digital improvements, across the whole supply chain including buying, selling, marketing and logistics.

Harnessing a passion for problem-solving and creating results, Anna's focus is on helping design-led and sustainable independent businesses - from independent retailers to sustainable fashion and lifestyle brands - to grow their traffic, ecommerce sales, revenue and profitability to their full potential.



Do you want to set up an online store or B2C business? It’s really simple to start an online store these days, but if you haven’t done it before it can be daunting - not to mention time-consuming.


I will take you through the basics of setting up an online store. You will learn what is important, what to consider and what to avoid, and gain confidence and focus in your new venture.


As well as private sessions, I also run group workshops for independent businesses - contact me for more details.


Problem-solving is my passion.

If you are facing a specific ecommerce related issue, I can call on my many years of experience and expertise to help you to get unstuck.


Whether you’re an established business or a brand new start-up, I can help you with strategy and planning, analysis and benchmarking, digital marketing, search engine optimisation (SEO), search engine marketing (SEM) and conversion rate optimisation.


If you’re an established business and have reached a selling plateau, this is for you.


The package includes a full site audit, reviewing the customer-facing site, analysing your key metrics and benchmarking against the industry.


You will get tailored recommendations for how to take your business to the next level, increasing the number of customers finding your store, and improving customer experience to boost conversion rate and make those sales.


Need some expert support with ecommerce management?

Want more time to focus on the parts of your business you really enjoy?

I can keep your ecommerce and marketing running on an interim and/or part-time basis.

I can also provide training and upskilling for you and your staff.

Contact me for an individual quote.





"Anna has been working with us to improve our sales conversions, SEO and bounce rates on our Shopify site. Anna has been a delight to work with - fast, efficient, flexible, reliable, stuck to budget (so no nasty surprises) and very good at what she does. We have really enjoyed working with Anna and found the process extremely useful and insightful, and she breaks down all the information in a very user friendly way - which is massively helpful if this is new to you. We are really looking forward to continuing to grow our business with Anna!”


My Busy Bots

"Anna worked with us on improving our website visibility... she understood the financial constraints of a small independent retailer and was able to provide a step by step approach to developing our website tailored to our needs. We look forward to continuing to work with her."


Ottie & the Bea

Anna recently carried out an audit of my website, Custard & Crumble. I asked Anna to analyse my website with regards traffic and improvements which could easily be made. Anna quickly came back with a comprehensive list of fixes which I could implement around 3 key areas - search traffic, social media and site optimisation. Anna is clearly very knowledgeable and delivered the information in a clear and easy to understand way. I would highly recommend Anna if you want to improve your website.


Custard & Crumble


Get in touch to book a package or for an individual quote. 

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