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Heneback | Ecommerce Consulting
Work
Services
E-commerce Solutions:
The Review
The Blueprint
The Build
Shopify Development
About
Contact
Heneback | Ecommerce Consulting
Work
Services
E-commerce Solutions:
The Review
The Blueprint
The Build
Shopify Development
About
Contact
Work
Folder: Services
Back
E-commerce Solutions:
The Review
The Blueprint
The Build
Shopify Development
About
Contact

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Unpopular opinion: Returns are good for ecommerce brands.

Last week I spoke on a panel about how to minimise returns to increase profit. In ecommerce, returns are often seen as a necessary evil: expensive, inconvenient, and a drain on profit.

But h
On Wednesday I spoke on not just one but two panels at The Fashion Ecommerce Summit: South at Shoosmiths in London. This was my first panel speaking gig, and I’m so glad I pushed myself out of my comfort zone to do it. It went really well and I
Shopify Editions launched yesterday, and it's a good one. After the last self-entitled 'boring' update, this release includes a lot of exciting AI advancements and design improvements. My top three are:

1. New AI-powered Themes
Shopify has launched
Allow me to (re)introduce myself 👋

I’m an e-commerce consultant with over 20 years’ experience in helping fashion, homeware and lifestyle brands to maximise their online sales. I partner with conscious independent brands who want to sca

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