About
I’m Anna Heneback, and I help independent businesses, startups and D2C brands in the fashion, kids & homeware categories to maximise their online and digital sales.
With 15 years of industry experience from major global e-commerce and omnichannel retailers including Net-a-Porter and H&M, my background has given me plenty of insight into the key factors for running a successful Ecommerce business, and now I use that experience to help small businesses to grow.
I am experienced in Ecommerce management, merchandising and trading, Google Analytics, email marketing and site improvements. I have worked with many different Ecommerce platforms, and am highly skilled in Shopify. I comfortably bridge the gap between business and tech, and love working with creatives as much as I love code and spreadsheets.
I currently live in a village in Bedfordshire with my Swedish husband, kids, cat, dog and a growing collection of plants.
I am passionate about problem-solving and creating results, and helping small brands to realise their full potential. I am particularly interested in working with brands that share my values in design, quality and sustainability.
Reviews
“Anna I’m so grateful for all this work, it’s amazing! And the site is getting busier and I’m sure it’s because of what you’ve done!! Thank you so much!!!! Xx “
— Lisa, Lisa Valentine Home
“I'm so happy I was introduced to Anna - she has been wonderful to work with and she produced exactly the website I needed and had requested, in a very short space of time. She is knowledgable, friendly and professional and I would not hesitate to recommend her expertise.”
— Lucy, I’m Lucy’s Type
“It was a pleasure to work with Anna. She single handedly took our Wix website, focused on selling tickets for our events, and transformed it into a Shopify webshop selling a curated selection of children's books online. It was essential that we did this early on during the lockdown period of the Covid-19 pandemic and Anna really did do such a great job. We're getting lots of compliments on it!”
— Urmi, Pickled Pepper Books
“Thank you so much for all your work, I really enjoyed our call yesterday and I'm excited about making changes to my site. It was so useful to have a fresh and expert pair of eyes looking at it as you spotted lots of things I wouldn't have noticed.”
— Louise, Beeboobuzz
"Anna worked with us on improving our website visibility... she understood the financial constraints of a small independent retailer and was able to provide a step by step approach to developing our website tailored to our needs. We look forward to continuing to work with her."
— Julia, Ottie & the Bea
“We wanted to set up an online shop to supply dental products for our patients. Anna executed the brief, set us up on Shopify very easily. She continues to support us, managing our digital presence and gives excellent input on what we should be doing. I'm delighted with what we have and am extremely pleased with Anna's services.”
— Hemant, Angle House Oral Healthcare
Get in Touch
Book a package or request an individual quote.