SHOPIFY DEVELOPMENT

Start Up

Perfect if you're just getting going. Establish the best foundations for your business with a branded Shopify e-commerce store that aligns with your strategic aims.

Starting an e-commerce business is exciting, but it can also feel overwhelming. There are countless decisions to make, from which platform to use to how to structure your product pages. The choices you make now will impact your business for years to come, and I’ll help you to get them right from the start.

I work with early-stage fashion, homeware, lifestyle and food brands who want to launch their e-commerce store properly, with all the right foundations in place. This isn't about rushing to get something live – it's about building a Shopify store that's set up to grow with your business, with everything you need to succeed.

WHAT MAKES THIS PACKAGE DIFFERENT?

Unlike your average developer, I bring 20 years of e-commerce trading experience to your build. I understand what makes customers convert, how to structure your site for maximum sales potential, and which technical decisions will support your business goals rather than hold you back.

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WHAT’S INCLUDED

Strategic Planning

Before we build anything, we'll discuss your business goals, target audience, and brand positioning. I'll help you think through critical decisions like pricing strategy, shipping options, and which features you actually need versus which ones can wait.

Shopify Setup

I'll build your Shopify store with careful attention to both design and functionality. This includes selecting the right functionality for your needs, customising it to match your brand, and configuring all the technical elements that customers never see but that make your store run smoothly.

Product Setup

Your products need to look their best and be easy to find. I'll set up your product pages with proper categorisation, clear descriptions, and optimised images that showcase what you're selling.

Essential Integrations

I'll connect the commercial tools you need from day one, including email marketing platforms, analytics and payment providers. Everything will work together seamlessly so you can focus on running your business.

Launch Strategy

Going live is just the beginning. I'll guide you through a structured launch approach, including technical checks, testing, and a plan for your first sales.

Training and Handover

You'll receive comprehensive training on how to manage your store, so you can add products, process orders, and handle day-to-day operations with confidence.

INVESTMENT

Prices start from £2,995. Get in touch for your bespoke quote.

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Testimonials

“A true professional. Deep knowledge of her craft. Exemplary attitude from the very beginning to the very end. Anna made sure our vision for our site was crystalized and then some. Wouldn't hesitate to work with her again. ”

— Alberto, División del Norte

HI, I’M ANNA

I'm an e-commerce consultant with over 20 years’ experience helping fashion and lifestyle brands maximise their online potential. After driving e-commerce trading strategies at global powerhouses like Net-a-Porter and H&M, I now partner with independent brands who are passionate about their impact and looking to scale while staying true to their values.

I’m a numbers person who loves to make data-driven decisions and use strategy, structure and systems to ensure more of your customers’ journeys end in conversion.

FAQs

The Start Up package is ideal if you're launching your first e-commerce store or if you've been selling through platforms like Etsy or Instagram and you're ready to build your own branded online presence. You're a purpose-driven brand with a clear vision but need expert guidance to bring it to life online.
Your website is the most profitable channel to increase your sales through, without the commission or fees associated with a bricks and mortar store. Maximising the opportunities for your online shopfront is the most effective way to meet your growth potential.
The project is expected to last 6 months from start to finish. If, during our halfway check-in, you decide you want to extend the project then we can discuss this option.
One hour each week for the trading meeting plus one additional hour per week and/or approval time as necessary.
The majority of the work will take place remotely, with one site visit per month. Additional site visits can be arranged, with prior notice and subject to additional fees.
Thereis no VAT on top of the price and no hidden additional costs. Travel expenses to London are included for the monthly site visits, for other locations please get in touch to discuss options.
If wehaven’t already worked together on your Blueprint, we can combine these services to both create and implement your winning e-commerce strategy.
You should have some budget available for marketing and advertising to maximise the potential of your strategy.
I invoice at the end of each month with 14–day net terms.
I am usually available to start with around 4 weeks’ notice, but this can vary. Get in touch to find out my current availability to create lasting operational foundations and equip you to build on them to execute your e-commerce strategy.